Marketing Plan

The Amelia Island Tourist Development Council produces an annual Marketing Plan to serve as a resource for tourism stakeholders in the community. There are also tools designed to help individual properties in their sales and marketing efforts, including cooperative advertising, promotions, and direct marketing opportunities.

Marketing Plan FY 2012

Marketing Plan FY 2011

Meeting Planner Focus Group 2010

Marketing Plan FY 2010

Advertising Plan Final 2010

Amelia Island Brand Guide

Social Media Tips for Success

Bed Tax

The Amelia Island Tourist Development Council is funded by a four percent (4%) tourist tax. Those accommodations on Amelia Island rented for less than six months are subject to the tax.

The Nassau County Tax Collector and the Nassau County Clerk of Courts each receive 1.5% of the tax collected as an administrative fee. The remaining funding is allocated as provided by the Amelia Island Tourist Development Plan.

65% Advertising & Marketing and Operations
15% Administration 10% Travel Trade
10% Beach Improvements

Visit the Florida Department of Revenue for an overview on bed tax regulations.

A copy of the Nassau County bed tax ordinance is available here.

FY2003 - FY2011 Bed Tax Collections

NOTE: The tax rate on Amelia Island increased from 2% to 3% in January, 2009. In April, 2010, the tax rate increased from 3% to 4%. The total tax on transient lodging is now 11%.

Helpful Links

There are numerous resources available to the Amelia Island tourism industry stakeholders. Please feel free to suggest additional links!

National

1. U. S. Travel Association
2. Destination Marketing Association International
3. U. S. Department of Commerce Tourism Industries

State of Florida

1. Visit Florida
2. Florida Association of Convention & Visitors Bureaus
3. Florid Restaurant & Lodging Association
4. Florida Attractions Association

Regional & Local

1. Amelia Island Fernandina Beach Yulee Chamber of Commerce
2. Nassau County Board of County Commissioners
3. Nassau County Clerk of Courts
4. City of Fernandina Beach
5. Visit Jacksonville
6. Florida's First Coast of Golf